Diamond Education

The amount of information about diamonds and all aspects of fine jewellery online we believe to be a wonderful resource to empower clients, but this unfortunately comes with certain pitfalls & problems. Diamond information in particular has many different sources online with varying, even sometimes opposite, opinions & conclusions. Every source has different motivations, levels of education and ethical standards behind them as well.

If you are on a search for a diamond, we do recommend coming in and chatting with a member of our team. We love to chat about all aspects of diamonds! Our team is always keeping up with the latest in the industry and are all annually certified with the American Gem Society. There is a lot of information out there and we can help you determine which choice is the best for you.

If you are just starting your diamond journey, you may find some of the basics below from the Gemological Institute of America helpful to read before coming in.

We hope to see you soon!


The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.

The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitments to further betterment. NDC is a global organization whose members’ operations span four continents and ten countries including Canada, South Africa, and Botswana. Their operations support the livelihood of 10 million industry employees and their families around the world.

The NDC operates in the US, China, India and Europe.